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5 REASONS NO ONE IS FOLLOWING

YOU ON INSTAGRAM

Y’all know I will be the first to tell you, that having Instagram followers isn’t everything BUT having Instagram followers can help with goals like brand awareness. So, what if people aren’t following you?

Since starting Social Ink Co, I’ve seen Instagram trends come and go, strategies work and not work, but what I know for certain – these 5 reasons people unfollow or never follow to accounts begin with on Instagram.

Don’t be scared! LOL Let’s do this.

01. YOU’RE BEING INCONSISTENT

You don’t post consistently – how many times have you seen someone on your timeline and thought, “Who the hell is this?”, you go to their profile and see they haven’t posted in 3 months. More than likely, you’ll be like, “I don’t care anymore. Unfollow”. Posting consistently means something different for everyone (it may be 2x a day or 5 times a week) but you need to figure out a groove for yourself and stick to it! Your followers want to see and talk to you. If you aren’t posting to your page, at least post to your Stories.

02. YOU AREN’T POSTING TO YOUR STORIES

Instagram Stories is your place to shine ✨The place to build up your know, like, trust factor. One of the perks is that your Instagram Stories don’t have to fit your page aesthetic so it can be really impromptu and that’s what people love about Stories. It gives people a BTS look at you and your brand. This is your chance to CONNECT with your followers. Remember, people are more likely to work with and buy from people they like.

03. YOUR CONTENT IS BORING

You post boring content. We’ve talked about this before. Provide value with your content! If I follow you for your finance wisdom and all you post is unrelated relationship quotes, I’m out.

04. ALL YOU DO IS SELL

All you ever do is promote…and don’t provide any value. Do you like being sold to ALL the time? I doubt it. You aren’t dumb, you know if you want to buy or work with someone. Now, of course you need to plug yourself…but in every single Instagram post?? 😩 Where’s the valuable content that SHOWS me you know what you’re doing??

05. YOU’RE NOT ACTUALLY BEING SOCIAL

Instagram loves for its users to be social and engage…this is social media. People are just less likely to follow and engage with you if you never respond. You can’t just post and ghost (I like how that sounds!). Stick around or come back to engage with people!!!!

If you’re guilty of any of these, it’s cool, just work on it! We’re all rooting for you ::Tyra Banks voice::