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case study

Fresh Heritage

Social Media Management

THE STORY

Beard grooming experts

Fresh Heritage is a personal care company that solves modern day grooming problems for men of color. Inspired by the grooming traditions of African Ancestors, they create high qualitychemical free grooming products that men of color can use to look and feel like their best self. 

PACKAGE: Grow, Engage + Convert

680%

increase new IG followers

1.2m

accounts reached

8.3k

website clicks

“When I launched this brand, there was only one person I ever trusted to help me out and that was the team over at Social Ink. I fully fully endorse anything they’re doing. She’s been with us since day 1 actually. I think maybe 1-2k followers, to now about 80k in our community so I fully fully endorse everything she does.”

GAMAL, FRESH HERITAGE

THE GOAL

Develop an e-commerce brand on IG

We started working with Fresh Heritage within the first few months of them launching their product. Since then, this e-commerce brand has reached six figures. We came in to develop and implement a full social media strategy that includes, videos, content creation, working with influencers and monitoring their account 24/7. In order to achieve this, the Social Ink Co team decided to create a strategy around these goals:

AESTHETIC

BRAND AWARENESS

ENGAGEMENT

INFLUENCER MARKETING

CONVERSIONS

AESTHETIC

Fresh Heritage has a very clean, masculine and sleek look to it. By incorporating brand ambassadors, reviews, product shots and tips, and custom graphics, we’ve been able to create a look that men can relate to and engage with. There are even quite a bit of women that engage with our content. 

Brand awareness

By implementing an organic strategic social media strategy, we have been able to get Fresh Heritage in front of men that are genuinely interested in tips on beard growth as well as content they can relate to. We have increased our followers by 680% and we’ve reached 1.2 million unique accounts.

BEFORE

AFTER

conversions

For e-commerce brands, it’s important to not only increase brand awareness but to get conversions. By using user-generated content and pushing the lifestyle of the brand, we garnered trust in followers which helped lead to an increase in website clicks by  173.84%.

*all results based on YoY.

FRESH HERITAGE

TESTIMONIAL

Social Media Management