Instagram Case Study
ORGANICALLY INCREASE WEBSITE TRAFFIC + BRAND AWARENESS
Hairbrella is “on a mission: empower women to conquer the world without worrying about the weather.”
*based on 2 months of implementation
BRAND AWARENESS +
Hairbrella is a newer company and was looking to educate their audience and increase their brand awareness. Having their customers feel seen and represented was very important to them. And of course, they want people to understand how to use the product!
Social Ink Co developed an Instagram strategy that allowed Hairbrella’s content to connect with its followers and increase their desire for the products. Within the first three months, we developed a new aesthetic for the page and increased reach by 18.3%!
A FULL INSTAGRAM STRATEGY READY
Take a look!
One of the things important to the brand, was connecting with their audience. By adding fun, engaging, and relevant memes and trending content to the page, we were able to increase the impressions by 91.45% in just the first month. We also more than doubled the reach.
By implementing the sales funnel into the Instagram strategy and crafting strong call to actons with the Social Media Manager, we were able to increase website clicks by 176% in the first month and by 12% in the second month. We also increased the amount of traffic visiting the Instagram page.
IF YOU’RE READY TO STOP SPINNING YOUR WHEELS AND TRYING IT ON YOUR OWN, LET’S WORK 1:1. WITH MY MONTHLY RETAINER, I’M PART OF YOUR TEAM!