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Instagram Case Study

ORGANICALLY INCREASE WEBSITE TRAFFIC + BRAND AWARENESS

The Story

Hairbrella is “on a mission: empower women to conquer the world without worrying about the weather.”

the results

1M

impressions

34.9K

accounts engaged

*based on 2 months of implementation

ORGANICALLY INCREASE

BRAND AWARENESS +

CONVERSIONS

 Hairbrella is a newer company and was looking to educate their audience and increase their brand awareness. Having their customers feel seen and represented was very important to them. And of course, they want people to understand how to use the product!

Social Ink Co developed an Instagram strategy that allowed Hairbrella’s content to connect with its followers and increase their desire for the products. Within the first three months, we developed a new aesthetic for the page and increased reach by 18.3%! 

THE SOLUTION

A FULL INSTAGRAM STRATEGY READY

FOR IMPLEMENTATION

THE SUCCESS

Take a look!

BRAND AWARENESS

One of the things important to the brand, was connecting with their audience. By adding fun, engaging, and relevant memes and trending content to the page, we were able to increase the impressions by 91.45% in just the first month. We also more than doubled the reach.

INCREASE CONVERSIONS

By implementing the sales funnel into the Instagram strategy and crafting strong call to actons with the Social Media Manager, we were able to increase website clicks by 176% in the first month and by 12% in the second month. We also increased the amount of traffic visiting the Instagram page.

IF YOU’RE READY TO STOP SPINNING YOUR WHEELS AND TRYING IT ON YOUR OWN, LET’S WORK 1:1. WITH MY MONTHLY RETAINER, I’M PART OF YOUR TEAM!