Instagram Strategy + Call

You’ve done all the work for your brand:

  • business plan
  • products and services in place
  • website built
  • branding is together
  • you know your voice/tone

…but you’re stuck because you don’t know how to make all of these things work together and on social media.

The good news is, you don’t have to figure this all out on your own! With all of my experience creating effective and measurable social media strategies for several brands, I will work with you to create an Instagram strategy that provides VALUE and helps you increase your brand awareness and your profits! It’s time to put some serious thought, strategy and planning into your social media so you better be ready to work!

INVESTMENT: $650 (payment plan available)


THE package

Here’s what’s included in this package

Two 45-Min Calls

Engagement Guide

3 Weeks of Email Support


Instagram Strategy

THE strategy

Once i deliver your completed strategy, here’s what it will include

S.M.A.R.T. Goals


Instagram Audit


Competitor Research

Target Audience


Content Strategy

Scheduling + Tools


THE process

he’res how it’ll work

Schedule + pay for your call



Once your call is scheduled and paid in full, I’ll send you over a Discovery questionnaire. This is where I’ll get to know your business a bit more and do my background work before our call.

45-min call

Let’s chat

During this call, we will dig into your business to see where you are and where you want to be. We will also create S.M.A.R.T goals for your Instagram account.

delivery of engagement guide

Start talking to people!

No need to wait around! This Engagement Guide and workbook will deliver the tips and tricks you need to start seeing some traction on your account. There’s even room to write out your progress.


1-week for delivery

Your strategy is here! It will be delivered via email and will have everything you need to give you focus and clarity. You’ll be managing your own social media before you know it! 

45-minute call

1 week

Within 1 week of receiving your strategy, we will set up our second call to go over it in detail. I will go over every section and answer all of your questions. 

3 weeks of email support

Time for you to implement!

Now it’s time for you to start implementing!! You will have complete email access to me for 3 weeks. I’m available to answer all of your questions. I’ll also be checking in on you to check out your progress. Yep, I’m your accountability partner!


Don’t you think it’s time to step just randomly posting to your account? Your Instagram should be strategic and work for you. Le’ts work to create your custom strategy!

INVESTMENT: $650 (payment plan available)

“Ericka gave me the direction and tools I needed…”

“As a designer and influencer with a busy schedule, I didn’t know how to tie everything together so that it made sense. Ericka gave me the direction and tools I needed to see some real traction. I walked away knowing what to post, when to post it, and how to engage with my followers. As a result, my followers have gone up and I’ve been able to connect with industry professionals here in New York.”

– @by.bistro