Style Sew Me
Social Media Management
Helping people turn their hobbies into a business
Style Sew Me is not only a sewing pattern business but a resource for business tips and lessons. The owner, Eryn, also developed Launch, Grow, Sell, a business brand for makers. Her hope is that Style Sew Me inspires women to express their creativity and take control of their style to help them feel expressive and beautiful!
increase new IG followers
increase online store traffic from IG
Growing the brand + sales
Style Sew Me had all of this amazing content but just needed some strategy behind it to give her brand a voice – 1 that her audience could truly relate to. By building trust and providing value, we wanted to then convert these followers to customers. The Social Ink Co team decided to create a strategy around these 2 goals:
Style Sew Me had a lot of amazing content for us to work with and a really engaged community. Because of that, it was a bit easier to develop a strategy that increased her brand awareness. Over a 3-month period, we were able to increase her followers by 36.7%.
By implementing different strategies, we were able to convert her followers into purchasers. In fact, we were able to organically drive 59% of her sales to her store.
*all results based on a 3 month period.