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case study

Style Sew Me

Social Media Management

THE STORY

Helping people turn their hobbies into a business

Style Sew Me is not only a sewing pattern business but a resource for business tips and lessons. The owner, Eryn, also developed Launch, Grow, Sell, a business brand for makers. Her hope is that Style Sew Me inspires women to express their creativity and take control of their style to help them feel expressive and beautiful!

PACKAGE: Build It Up

36.7%

increase new IG followers

59%

increase online store traffic from IG

624%

impressions increase

THE GOAL

Growing the brand + sales

Style Sew Me had all of this amazing content but just needed some strategy behind it to give her brand a voice – 1 that her audience could truly relate to. By building trust and providing value, we wanted to then convert these followers to customers. The Social Ink Co team decided to create a strategy around these 2 goals:

CONVERSIONS

BRAND AWARENESS

BRAND AWARENESS

Style Sew Me had a lot of amazing content for us to work with and a really engaged community. Because of that, it was a bit easier to develop a strategy that increased her brand awareness. Over a 3-month period, we were able to increase her followers by 36.7%.

BEFORE

AFTER

CONVERSIONs

By implementing different strategies, we were able to convert her followers into purchasers. In fact, we were able to organically drive 59% of her sales to her store.

*all results based on a 3 month period.