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case study

The Inn Crowd

Social Media Management

THE STORY

Building an online tribe

The Inn Crowd’s mission is to create a community for millennial women to connect over common interests including entrepreneurship, travel and women’s empowerment. Our aim is to cultivate an environment that is conducive to collaboration, empowerment and most importantly travel!

PACKAGE: Grow + Engage

561%

increase new IG followers

532.3k

impressions

13.26%

average engagement on reach

“This has been the best business investment I have ever made. I’ve seen a huge – I would say even 1,000% ROI in working with Ericka. My followers have gone up, my website clicks have gone up, my engagement on my page has gone up. And she helped me humanize my brand. I would highly recommend working with Social Ink because the customer service is awesome and she is too!”

KEI, THE INN CROWD

THE GOAL

Connect. Travel. Empower.

The Inn Crowd’s focus was on creating a tribe of like-minded women that love to travel and would be interested in traveling with her for her organized girls trips. In order to achieve this, the Social Ink Co team decided to create a strategy around these 3 goals:

UPDATED AESTHETIC

BRAND AWARENESS

ENGAGEMENT

UPDATED AESTHETIC

We designed custom graphics and curated images from women on Instagram. We also increased the number of women using the #theinncrowd hashtag by 32%. This new aesthetic is not only cleaner but it allows us to showcase users and promote our own content.

BEFORE

AFTER

Brand awareness

By implementing an organic strategic social media strategy, we have been able to get The Inn Crowd in front of people in our niche. As a result, we have increased our followers by 6.4k new followers and our impressions by 532.3k.

BEFORE

AFTER

engagement

We have successfully humanized The Inn Crowd by giving the owner topics to discuss on her IG Stories. We also increased the amount of comments (172.9%), saves (16,090.91%) and likes (179.9%).

STORIES

CONTENT

*all results based on YoY.

THE INN CROWD

TESTIMONIAL

Social Media Management